Briggs & Stratton Corporation designs, manufactures, markets, and services air cooled gasoline engines for outdoor power equipment worldwide. Subsidiary Briggs & Stratton Power Products Group, LLC is a leading designer, manufacturer and marketer of lawn and garden care. Next to Briggs & Stratton's own brands, the Portfolio includes many brands that are either built under license agreements or on contract with other companies. It operates through two main segments, the Power Products Group and Engines Group.
Power Products Group
The Power Products Group offers portable and standby generators, pressure washers, snowthrowers and lawn and garden powered equipment. It sells its products through various channels of retail distribution, including consumer home centers, warehouse clubs, mass merchants, and independent dealers under brands such as Briggs & Stratton, Ferris, Snapper PRO, Simplicity, Snapper, Murray, Victa and Canadiana. The Power Products Group headquarter for EMEA is located in Herten, The Netherlands
The Engines Group offers engines primarily for various lawn and garden equipment applications, which include walk-behind lawn mowers, riding lawn mowers, garden tillers, and snow throwers; and industrial, construction, agricultural and other consumer applications that include generators, pumps, and pressure washers. It also manufactures replacement engines and service parts. This group sells its products directly, as well as through sales and service distributors. The Engines Group headquarter for EMEA is located in Freienbach, Switzerland.